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This report discusses and analyzes the opportunity for organizations to outsource mobile IT services to their internal end users and external customers and partners. The desire to utilize mobile devices for an increasing range of workflows has brought to light the complexity and challenges that IT must contend with as the range of mobile solutions they support continues to expand. The increased usage of mobile devices also has IT departments reconsidering how to best deliver increasingly business-critical mobile IT services. As these trends have become more visible, enterprise mobility vendors have begun to optimize their solutions to be delivered as a managed service. Professional services firms have also seen mobility becoming a factor in most of customers' deployment environment; this has created an expanded service opportunity beyond traditional mobile hardware support and break-fix services. Mobility-oriented services to support expanding deployment environments, application and database integration, as well as security, asset management and logistics services are key areas of focus for professional services firms. Market analysis and critical considerations are offered across service categories and industry sectors. The report integrates selected findings from VDC's recent managed and professional services survey of IT decision-makers in both midmarket and enterprise organizations. (Full survey data is provided as a separate Excel spreadsheet.)
What questions are addressed ?
What is the market size and opportunity for enterprise mobility professional services?
How are participating vendors expanding their enterprise mobility service offerings?
With which mobile solution components are vendors having the most success?
How are CSPs positioning themselves to compete with professional services organizations?
Which vendors are succeeding with a managed service approach to enterprise mobility?
Executive Summary
Expanding mobile workforces have led to an increase in demand for more sophisticated mobile solutions. This in turn continues to expose the complexity and challenges for IT organizations as they try to support their growing deployment environments themselves. When considering the evolutionary stage of mobile IT in the enterprise, we see organizations recognizing that mobility can be a differentiator worthy of investment. However, even forward-thinking organizations are being held back due to the desire to run a lean IT organization and the inability to demonstrate the return on their mobile investments. But line-of-business users are successfully championing mobile projects; this has many CIOs looking to third parties to integrate mobile solutions and help standardize their IT assets, particularly in managing heterogeneous mobile deployments. In order for vendors serving the enterprise to capitalize on the business case their customers see in “going mobile,” they will need to architect and optimize their solutions accordingly and demonstrate that they can reduce the time-to-value (TTV) of these mobile initiatives and help their customers achieve a higher ROI.
Mobilizing and integrating manual business processes and workflows with modern mobile platforms is not only complex but can be costly, as many legacy applications are not being abandoned and new mobile applications require a high degree of specialized skills. For this reason, VDC sees end-to-end “as a service” mobility solutions as the de facto choice for enterprises going forward. Considering the early stages of true mobile enablement in the enterprise, managed mobility services from managed service providers (MSPs), communication service providers (CSPs), and systems integrators (SIs) are poised to benefit from the current mobile boom. Due to limited mobile IT support capabilities, organizations are expected to expand their relationships with third-party solution providers that specialize in mobile solution support and integration. These vendors have proved their ability to deliver strategic business impact to their customers, not just operating cost reductions.
Key Findings
The global enterprise mobility professional services market reached $X.X billion in 2014 and is forecasted to grow to a $XX.X billion market opportunity by 2018, a compound annual growth rate (CAGR) of X.X%.
Systems integration and deployment and system maintenance and break/fix services were the largest mobile professional services categories in 2014, accounting for XX.X% and XX.X% respectively. Mobile managed services accounted for X.X% of professional services revenues in 2014.
Our forecast indicates a double-digit CAGR for four of the five key vertical markets we tracked, with health care growing the fastest (XX.X% CAGR). Government sector spending accounted for more than XX% ($X.X billion) of the enterprise mobility professional services market opportunity in 2014.
Countries in the APAC region lead global demand for enterprise mobility professional services and are forecasted to grow at an XX.X% CAGR through our forecast period.
Implementing a mobile strategy is complex. Determining the appropriate policies and tools for the use of mobile devices and applications within an organization requires significant expertise, flexibility, time, and capital. Organizations are demonstrating a willingness to invest in mobility management but increasingly prefer to outsource these efforts, particularly as the ranks of mobile users they are supporting increases.
Mobile continues to be more strategic, with two-thirds of organizations indicating the support requirements for their frontline mobile workers are similar to those of their knowledge workers.
VDC estimates that between 10 and 15 million mobile devices are actively being managed in enterprise environments. This has led to expanded managed mobility services across the IT landscape and throughout the channel (e.g., network infrastructure providers, SIs, and CSPs). Telecom expense management (TEM) remains as a key starting point for organizations as they adopt mobile managed services due to the tangible ROI it can deliver. We expect to see a shift to more sophisticated managed services in 2015 with security, application, and content management becoming more prevalent.
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